Amber
Amber Dawn MacArthur
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from: AmberMac.Com/About
Biography
WORK EXPERIENCE
09/06-01/08
NEW MEDIA REPORTER/HOST
CityTV News, Toronto, ON
(CHUM)
citynews.ca/international
Reporting one daily web/tech story on national TV news program (CityNews International), hosting live one-hour tech TV show (Homepage), and hosting half-hour new media news show (Webnation)
08/04-09/06
HOST/CO-PRODUCER
G4TECHTV - Torrent
(Rogers/Omni Group), Toronto, ON
Torrent is a weekly one-hour pop-culture show that features the latest (and best) video podcasts on the Internet (launched April 2006)
CO-HOST/CO-PRODUCER (500 episodes)
G4TECHTV – Call for Help/Gadgets & Gizmos (Rogers/Omni Group), Toronto, ON
Call for Help, which airs nationally in Canada and Australia, is a daily one-hour television program that teaches its viewers about tech hardware and software (http://www.callforhelptv.com)
Gadgets & Gizmos, which airs nationally in Canada, is a weekly half-hour program (http://www.gadgetsandgizmostv.com)
• Hosting and managing production of 15 one-hour shows per month
• Producing and presenting 15 how-to segments per month, including field pieces, 30 Mac and Windows tips, and software reviews and re.commendations
• Area of expertise on Call for Help is emerging technologies, such as Web 20 applications, website design and development, and consumer technology
Summer 2006
TECH COLUMNIST
CBC-TV NEWSWORLD
Toronto, ON
Weekly tech news and trends review on CBC Newsworld, which is national in Canada
06/02 (Special Event)
CO-HOST
DISCOVERY CHANNEL CANADA - Science on the Red Carpet
Los Angeles, CA
Co-hosting one-hour special with Dave Foley (Kids in the Hall) for the Science & Technical Academy Awards
06/03-06/05
WEB STRATEGY MANAGER (full-time through 12/04 – on contract in 05)
MICROSOFT HOME MAGAZINE (Agency: iPRIMATE), Toronto, ON
Microsoft Home Magazine is an online property dedicated to providing Canadians with how-to articles, tips, and tools for better home .computing (http://www.microsoftca/home)
• Managed Microsoft Home Magazine strategic planning and timelines, budgeting, and team resourcing
• Managed client relations
• .Completed a site usability and branding audit, and directed team through major site redesign/rebranding initiative (October 2003): new content categories, structure and navigation, visual design, functionality
• Managed and oversaw strategic Web initiatives (such as e-.commerce platform research and development, forums research and development, RSS implementation)
06/05-present
NEW BUSINESS DEVELOPMENT
ARKTYP INC, Toronto, ON
Arktyp is a small design firm that specializes in branding, design, and information architecture
• Clients include Adobe, Textamerica, TWiTtv, etc
06/05-present
PRODUCER/HOST
COMMANDN PRODUCTIONS, Toronto, ON
commandN is a weekly web news video production (video podcast) that covers technology trends online and offline (wwwcommandn.tv) This program is available via direct download (four file formats and BitTorrent, as well as an embedded Flash player) and also within the Apple iTunes Music Store
• Manage all aspects of weekly production (content development), including on-air hosting, distribution, advertising relations (GoDaddy.com, J!NX.com, SMUnique.com, etc) and public relations
11/05-present
PRODUCER/HOST
INSIDE THE NET (Now called ‘net@night’), Toronto, ON
Inside the Net is a weekly audio podcast about Web trends, which is produced and hosted with technology guru Leo Laporte (http://www.twit.tv)
11/03-12/03
INSTRUCTOR/Writing & Usability Workshop (City of Toronto)
CENTENNIAL COLLEGE, Toronto, ON
• Created course outline and taught two-day workshop for City of Toronto Web team,
• Web Usability: best practices, navigation and linking, information design, developing user profiles
• Web Content: online content development; best practices, style and tone
6/00-12/02
WEB COMMUNICATIONS DIRECTOR
HIGHERMARKETS, INC, San Francisco, CA
HigherMarkets is a start-up software and services firm that provides e-procurement solutions to leading higher education institutions (SciQuest acquired HigherMarkets in 2002)
• Acted as HigherMarkets’ consumer experience liaison while working with software development consultant Breakaway Solutions to create HigherMarkets’ customized procurement software suite (current customers include Indiana University, Notre Dame University, University of New Mexico)
• Wrote marketing and brand strategy plans, and managed development of online .community site, corporate Web site, online procurement courses, and online software help site
• Created online branding and marketing plan for key partner .company (E&I Cooperative) Web site and e-newsletter (Purchasing Link)
• Coordinated all online marketing efforts, such as email campaigns and subsite development (and customized ASP-based content management tool)
7/99-6/00
WEB STRATEGIST
RAZORFISH, INC, San Francisco, CA
Razorfish is an international consulting firm that provides strategic technical/online solutions to healthcare, media, financial, and manufacturing clients
• Created content and branding plan for online genomic research firm DoubleTwist
*Created structure and content guidelines for DoubleTwist’s online magazine that aimed to deliver engaging and interesting articles to a public audience (DoubleTwist provides subscribers online access to the entire DoubleTwist Annotated Human Genome Database)
• Created thorough content creation guidelines, branding strategy, and consumer experience goals for firms such as Cisco, McKinsey Consulting, and Documentum
• Created content strategy for Chemdex, an online procurement site for medical professionals
• Created content strategy for a Vodafone AirTouch marketing site
9/99-12/99
WEBBY AWARDS JUDGE
THE WEBBY AWARDS 2000, San Francisco, CA
The Webby Awards is the leading international honour for the world’s best Web sites
• Reviewed and rated more than 100 Web sites (overseeing categories: Media, Education, and Health) for content quality, navigation quality, and overall experience
04/99-7/99
NEWS REPORTER – CBC-TV
CANADIAN BROADCASTING CORPORATION (CBC), Charlottetown, PE
• Researched, wrote, and reported news stories that aired on CBC’s television network locally, regionally, and nationally
• Reported 3-5 news stories every week Themes ranged from human interest to sports to politics
EDUCATION
BACHELOR OF JOURNALISM (one-year post-graduate degree)
University of King’s College, Halifax, NS
*Reported and edited stories for online news site – NovaNewsNet
*Silver Medal, Imperial Oil Award, Atlantic Journalism Awards 1999 (Four-Part Online Feature Story)
BACHELOR OF ARTS – ENGLISH
Dalhousie University, Halifax, NS
*Section Editor, Dalhousie Gazette
SPEAKING ENGAGEMENTS, MEDIA INTERVIEWS, AND INTERNSHIPS
• Technology Guest Expert (Internet trends, satellite radio, gadgets, mobile tech, and .computer security): CBC Newsworld, CBC Radio, GlobalTV, CTV Montreal, MTV Live, MuchMoreMusic, LifeNetwork
• Web Trends Columnist: Calgary Sun
• Panelist and Workshop Presenter, Podcasting 101 and the Future of Broadcast TV: MESH 2006
• The Power of Podcasting - Speaker: AIMS Canada (March 2006)
• Technology Guest Host (CES, MP3 players): CFRB Radio
• Technology Judge (Firefox Extensions Contest): Mozilla
• Blogging and E-.Com Specialist: Globe & Mail (2004)
• Speaker & Emcee: Women in Technology International (WITI) , Digital Life 2005 (New York, NY) and 10th Anniversary Gala 2005 (San Jose, CA)
• Web Usability Workshop Presenter: ITAP (July 2005), Charlottetown, PE
• Video Journalist: Marblehead News, Boston, MA
• KQED Internship, KQED Radio/NPR Affiliate (The California Report – state-wide news magazine program), San Francisco, CA
• CBC-TV Internship – CBC-TV, Charlottetown, PE
Interests
I live in Toronto with one wonderful roommate When I’m not working and surfing, I enjoy running, snowboarding, music re.commendations engines, Malpeque oysters, and spontaneous road trips
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